Growth & Go-to-Market Strategy
Clarify market priorities, ideal customers, routes to market, and the operating decisions needed for sustainable revenue growth.
Lincoln Scale Advisory
Strategy. Leadership.
Execution at Scale.
Helping technology companies, founders, and leadership teams turn ambitious growth strategies into measurable business results.
Start a Conversation →About Lincoln Scale
Experienced perspective.
Practical impact.
Lincoln Scale Advisory partners with leaders navigating pivotal moments of growth, bringing executive-level experience to the decisions that matter most.
Founded by Dave McKechnie, Lincoln Scale draws on decades of enterprise technology leadership across Oracle, Salesforce, Workday, and Databricks. Dave has built and led high-performing sales organizations, developed strategic customer relationships, and helped teams navigate growth in fast-changing markets.
His experience spans enterprise go-to-market strategy, executive leadership, financial services, and the evolving AI and data ecosystem. Today, he partners with founders, CEOs, and leadership teams as a practical advisor—bringing an operator’s perspective to strategic decisions and the work of scaling a business.
What We Do
Advisory built for the next stage.
Sales Leadership & Organization Design
Build the right leadership structure, talent profile, accountability, and execution cadence for the business ahead.
AI, Data & Ecosystem Strategy
Navigate opportunities across AI and data platforms, strategic partnerships, and enterprise adoption.
Executive & Founder Advisory
Provide a trusted sounding board on critical growth decisions, leadership challenges, and organizational transitions.
Executive Leadership Coaching & Development
Partner with experienced executives and emerging leaders to strengthen leadership effectiveness, navigate new responsibilities, build high-performing teams, and lead with confidence. Practical, one-on-one coaching grounded in real operating experience.
Our Approach
Clear thinking. Real-world execution.
The best strategies connect ambition with the people, priorities, and discipline required to deliver.
01 / ALIGN
Define what matters
Understand the business, its opportunities, and the decisions that will have the greatest impact.
02 / DESIGN
Design for Growth
Translate strategic direction into an actionable go-to-market plan, a clearly defined leadership structure, and an operational roadmap that enables execution and scalable growth.
03 / EXECUTE
Enable momentum
Support leaders as they turn priorities into measurable progress.
Let's Connect
Let's talk about what's next.
Whether you're scaling a business, shaping a leadership team, or evaluating a new growth opportunity, we'd welcome a conversation.
Email Lincoln Scale →